Metrics table
Impressions, clicks, average position, and CTR by landing page for the period, with the source row reference beside each figure.
Sample
Monthly SEO report
Brief
Build the October performance report for a fictional running-shoe store from the supplied search data.
Provenance
Synthetic dataset supplied with the brief. Not a customer result.
Checks run
- Figures traced to source rows
- Missing periods flagged
- Every recommendation carries a source
What changed
Two pages lost click share while holding position. The report separates position change from title and snippet change before drawing a conclusion.
Open questions
The dataset does not cover the last four days of the month. The report states this rather than smoothing over it.
Recommendations
Ordered by impact and effort, each one naming the page it applies to and the source that supports it.